A Principal in Keyser Marston Associates' San Francisco office, Reed has over 20 years of experience in urban planning, financial feasibility, real estate development, and market analysis. Before joining KMA, Reed worked in real estate development with BRIDGE Housing Corporation.
During his tenure at Keyser Marston, Reed has developed expertise in financial feasibility and pro forma modeling of a wide variety of projects. He is experienced in structuring financing plans involving conventional debt instruments, tax increment, tax exempt housing bonds, tax credits, and Community Facilities District financing. Reed has also advised cities and agencies in the negotiation of public-private partnership agreements ranging from small residential and retail projects to large, multi-phased new communities.
Areas of Specialization
Real Estate Market and Financial Feasibility Analyses
Reed is experienced in pro forma modeling and financial feasibility analysis of development projects including market studies, capital cost budgets, income and expenses, multi-year cash flow projections, sources of financing, and developer return analysis. Reed is additionally experienced in analyzing real estate markets for both commercial and residential land uses. This work has ranged from traditional market studies, to retail leakage analysis, to preparation of economic development strategies.
Reed has developed a specialty in evaluating the financial feasibility of affordable housing projects and structuring loans and other forms of financial assistance from public agencies to both non-profit and for-profit developers. This area of specialization involves staying abreast of current subsidy sources and lending programs available for affordable housing.
Public-Private Partnerships (P3)
Over the years, Reed has been instrumental in negotiating partnerships between public agencies and private developers for a wide range of complex development projects including mixed-use, transit-oriented development (TOD), residential, and various retail/office projects.
Reed received a B.A. in political science from the University of California, Davis and a master’s degree in political science and urban studies from San Francisco State University. He is a member of ICSC, the Non-Profit Housing Association of Northern California, San Francisco Planning and Research Association, and a former member of the San Francisco Redevelopment Agency South Beach-Rincon Point Citizens Advisory Committee. Reed is a frequent presenter on real estate economic and feasibility issues to such groups as APA, NPH, CSMFO, CRA and graduate courses at local universities.
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