Keyser Marston Associates

Paul C. Marra

Paul C. MarraMr. Marra is a Senior Principal with Keyser Marston Associates, Inc. in the San Diego office.  He has over 25 years experience in real estate market and financial evaluation, fiscal and economic impact assessments, and public/private partnerships.

Key Role

Mr. Marra provides advisory services to public agencies and private clients in Southern California.  His areas of concentration include:

  • Feasibility analyses for market-rate and affordable housing
  • Developer solicitation and negotiations
  • Assessment of development potential and revitalization strategies
  • Affordable housing policy and transactions


Specific Areas of Expertise

Mixed-Use Development and Affordable Housing

Mr. Marra analyzes feasibility for housing developments ranging from high-rise condominiums to in-fill and mixed-use developments.  He has assisted cities and transit districts with developer selection and transaction structuring for multi-family and mixed-use developments at transit stations.  He recently completed an assessement of student housing demand for Downtown San Antonio, TX.

Mr. Marra structures Low Income Housing Tax Credit and tax-exempt bond transactions.  He recently assisted the San Diego Housing Commission with a financing strategy for acquisition and development of over 850 affordable units.  He has prepared nexus studies and economic analyses to support affordable housing fees in numerous jurisdictions.

Retail/Entertainment and Hospitality

Mr. Marra has assisted cities with implementation of "town center" retail/entertainment developments.  He recently assisted the cities of Escondido and San Diego in structuring the terms for major repositionings of regional malls (Westfield North County and Westfield Horton Plaza), and he is currently preparing financial analyses of the University Village "main street" mixed-use development proposed in San Marcos.

Mr. Marra prepared feasibility studies for the Seacost Inn oceanfront hotel, currently under construction in Imperal Beach, as well as the Pier Resort Hotel planned for the Oceanside beachfront and Le Meridien Hotel planned in Downtown San Diego's Gaslamp Quarter.

Economic Development

Mr. Marra assists cities and urban planners in evaluating the potential for new in-fill and mixed-use development in older commercial districts, including preparation of implementation strategies and infrastructure financing plans.  He recently assisted the City of Imperial Beach in updating zoning for its commercial corridors, and worked with Southwest Riverside County cities to identify mixed-use development opportunities along the Old Highway 395 Corridor. 

Fiscal and Economic Impact

Mr. Marra analyzes fiscal impacts for large-scale developments.  He prepared the Public Facilities Financing Plan (PFFP) for Downtown San Diego and managed the formation of an Infrastructure Financing District for the Legoland Park in Carlsbad.  He has also undertaken in-depth fiscal impact analyses for the 7,000-unit 101 Ranch Specific Plan in Imperial County and the Laguna Niguel Gateway Specific Plan.

Professional Credentials

Mr. Marra is the 2012 President of Lambda Alpha International San Diego Chapter, and he is a member of the Urban Land Institute, American Planning Association, San Diego Housing Federation, and Citizens Coordinate for Century 3 (C3).  Mr. Marra graduated Phi Beta Kappa from The Johns Hopkins University with a B.A. degree in sociology.  He studied in Latin America and maintains his fluency in Spanish.

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