Keyser Marston undertakes real estate market and financial feasibility studies for clients ranging from school districts and large property owners to numerous public agencies including transit agencies, ports, cities, counties and redevelopment agencies. Keyser Marston advises on hypothetical prototypes as well as specific projects, and provides clients with a candid assessment of a project’s overall feasibility.

While the purpose of these studies varies considerably, the essence is to identify the basic demand for the use being tested, an essential component in the decision-making process. Keyser Marston’s market opportunity assessments are used by clients to identify mid- to long-term development strategies.

Along with understanding the market demand for a proposed project, Keyser Marston uses pro forma analyses to evaluate the financial feasibility of a project. These financial feasibility analyses are typically geared toward providing Keyser Marston’s clients with a clear perspective of the development economics for the proposed project. Land uses within Keyser Marston’s expertise include all forms of retail, hotel, office, airport-related commercial, market rate and affordable housing, and auto dealership uses, among others.

• Our Services Include:
• Market analysis
• Economic conditions
• Socio-demographic trends
• Land use trends

To see examples of Market Analysis projects view “Our Clients” section.