Keyser Marston assisted the City of Chula Vista in the preparation of a multi-faceted strategy to attract high-quality employers to the City’s office and industrial zones. The City and its consultant team identified six industry clusters as potential targets for recruitment efforts. Keyser Marston evaluated the City’s assets and constraints with respect to each cluster, with particular focus on how land and building market factors impact the City’s competitive position for capturing high-quality employers. A prime example is the Millenia Think campus, planned as a premier location for education and innovation, currently under development in a new urban mixed-use district on the City’s East Side.
Keyser Marston profiled the major existing and proposed employment centers within the City, correlated each district with appropriate clusters, and identified prerequisites for development. The Keyser Marston analysis also included specific recommendations with respect to land use and zoning, infrastructure, and marketing and outreach. The original study was completed in 2013, while Keyser Marston prepared an update to reflect current market conditions in 2016.