Oceanside General Plan – Economic Development and Land Use Elements

KMA was commissioned to prepare a series of technical studies that would support the adoption of the Economic Development Element (EDE) of the City of Oceanside’s General Plan in 2019.

KMA’s studies helped inform the development of EDE goals, policies, and action items. These technical studies included an assessment of the City’s competitive economic position in the region, a market analysis of employment land uses, an evaluation of the City’s current economic development policies, a survey of EDE best practices, and an assessment of the economic feasibility of agriculture in Oceanside. The results of the studies helped identify opportunities for economic growth and ability to expand its employment base to be competitive in key economic sectors of the regional economy.

KMA was subsequently involved in a second phase of Oceanside’s General Plan Update, primarily involving the Land Use element.  KMA analyzed current real estate market conditions and land use trends in order to identify opportunities for future land use and accommodate for projected growth within the City.   KMA additionally assisted the City in drafting plans for specific areas in the City, including the South Morro Hills Community Plan (SMHCP) and the Smart and Sustainable Corridors Specific Plan (SSCSP).

 

Project Description

Services Provided:
  • Economic Development Strategies
  • Retail Capture Analysis
  • Market Analyses
Project Status:
The General Plan updated was adopted in April 2019
Project Manager:
Paul Marra, Michael Tactay
Client:
Dyett & Bhatia, City of Oceanside